Speaking
Jaci Russo is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana, as well as Founder of Brand State U and the University of Louisiana at Lafayette’s ULTRA program. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.
WHAT I KNOW:
- Building your brand
- Startup strategy
- Consumer insights
- Identifying target audiences
- Return on investment
- Creating a thriving work environment
- Balancing entrepreneurship and motherhood
- Operating a business with your spouse
HOW I SHARE:
- Speaking at private events
- Brand Consultation
- Hosts Brand Builder Workshops
- Razor Branding™ blog & podcast
- Co-Author of “He Said She Said Branding”
- Teaching at Small Business Development Center, Opportunity Machine, and Keller Williams

Interested in hiring Jaci to speak at your event?
KPEL Brand Buzz: Jaci hosts a segment on Lafayette Louisiana’s local radio station, KPEL 96.5
As a brand strategist, Jaci knows best practices for business, advertising, social media marketing, local partnerships, and so much more.
Media Coverage
- One Acadiana: “brandRUSSO Celebrates Entrepreneurs’ Day”
- The Acadiana Advocate
- Working Women Report
- My Central Jersey : “Meet a CEO with No Regrets”
- Shoekeep: “8 Expert Tips for Choosing a POS System”
- 106.3 Radio Lafayette: “Help out Flood Victims- Buy a Cool T-Shirt”
- The Acadiana Advocate: “How I Got Here with brandRUSSO CEO Jaci Russo”
- KADN: “Jaci Russo Chosen to Mentor for the Inaugural American Academy of Entrepreneurs Program”
- The Acadiana Advocate: “Couple Behind Downtown Branding Agency to Release Book, ‘He Said, She Said,’ Next Month”
Guest Appearances
- Slow and steady wins the race, with Jaci Russo, founder and CEO of BrandRUSSO
- Lead Like a Woman Podcast
- The Business of Story Podcast
- The Tea Podcast by Developing Lafayette
- Downtown Coffee Talk
- Discover Lafayette – “He Said, She Said Branding”
- KPEL 96.5
- Discover Lafayette Podcast – Importance of Students Learning Debate Skills
- Lead Like A Woman Podcast
- Business of Story Podcast
- Up My Influence Podcast
- Authority Marketing Podcast
ongoing community speaking opportunities
- District South Realtors
- Keller Williams
- Beavers Club
- Knight of Columbus
- Kiwanis Club of Lafayette
- Opportunity Machine
- Ragin’ Cajun Athletic Foundation
- One Acadiana
Speaking Engagements
Ragan Communication’s Social Media Conference – Disneyworld – September 2022
Southern Public Relations Federation Conference – Baton Rouge, LA – September 2022
How UL players, coaches, boosters navigated their 1st year of NIL endorsement deals — The Acadiana Advocate – Jun, 2022
Cajuns’ NIL Program Providing Model For Sun Belt – Jun, 2022
ULtra talk, baseball recap, and Athlon pre season football discussion — FunBelt Podcast | Season 2 – Episode 20 – Jun, 2022
NIL comes to NILA: Local law firm partners with hometown UL Lafayette athletes in historic deal – The Daily Iberian – May, 2022
UL, Russo Partner for NIL Program – 99.9 KTDY – Apr 2022
The Great SCOTT Show Featuring Jaci Russo – Apr 2022
ULtra: Louisiana Athletics Launches New NIL Education and Brand Management Program for Student-Athletes – Apr 2022
Louisiana Athletics Initiates New NIL Program, ULtra – 103.7 Lafayette: The Game – Apr 2022
“Are We Good?” Ragin’ Review Podcast Featuring Jaci Russo – Apr 2022
Louisiana Economic Development – Apr 2022 – Accelerating Business Growth
SBED Apr 2022 – Advanced Marketing for Entrepreneurs (4 wk series)
SBDC Mar 2022 – Small Business Accelerator (3 wk series)
Keller Williams – Mar 2022 – Modern Branding: Essential Survival Skills
iDSU – Mar 2022 – Sharing is Caring: Use your Influence
Keller Williams – Feb 2022 – Brand Bullseye: See yourself through your target audience’s eye
Goldman Sachs 10k Small Business – Feb 2022 – Build a Better Brand