Jaci Russo is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana, as well as Founder of Brand State U and the University of Louisiana at Lafayette’s ULTRA program. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.


  • Building your brand
  • Startup strategy
  • Consumer insights
  • Identifying target audiences
  • Return on investment
  • Creating a thriving work environment
  • Balancing entrepreneurship and motherhood
  • Operating a business with your spouse



  • Speaking at private events
  • Brand Consultation
  • Hosts Brand Builder Workshops
  • Razor Branding™ blog & podcast
  • Co-Author of “He Said She Said Branding”
  • Teaching at Small Business Development Center, Opportunity Machine, and Keller Williams

Interested in hiring Jaci to speak at your event?

KPEL Brand Buzz: Jaci hosts a segment on Lafayette Louisiana’s local radio station, KPEL 96.5

As a brand strategist, Jaci knows best practices for business, advertising, social media marketing, local partnerships, and so much more.