Jaci Russo is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana, as well as Founder of Brand State U and the University of Louisiana at Lafayette’s ULTRA program. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.


  • Building your brand
  • Startup strategy
  • Consumer insights
  • Identifying target audiences
  • Return on investment
  • Creating a thriving work environment
  • Balancing entrepreneurship and motherhood
  • Operating a business with your spouse



  • Speaking at private events
  • Brand Consultation
  • Hosts Brand Builder Workshops
  • Razor Branding™ blog & podcast
  • Co-Author of “He Said She Said Branding”
  • Teaching at Small Business Development Center, Opportunity Machine, and Keller Williams

Interested in hiring Jaci to speak at your event?

KPEL Brand Buzz: Jaci hosts a segment on Lafayette Louisiana’s local radio station, KPEL 96.5

As a brand strategist, Jaci knows best practices for business, advertising, social media marketing, local partnerships, and so much more.

ongoing community speaking opportunities

  • District South Realtors
  • Keller Williams
  • Beavers Club
  • Knight of Columbus
  • Kiwanis Club of Lafayette
  • Opportunity Machine
  • Ragin’ Cajun Athletic Foundation
  • One Acadiana

Speaking Engagements

Ragan Communication’s Social Media Conference – Disneyworld – September 2022

Southern Public Relations Federation Conference – Baton Rouge, LA – September 2022

How UL players, coaches, boosters navigated their 1st year of NIL endorsement deals — The Acadiana Advocate – Jun, 2022

Cajuns’ NIL Program Providing Model For Sun Belt – Jun, 2022

ULtra talk, baseball recap, and Athlon pre season football discussion — FunBelt Podcast | Season 2 – Episode 20 – Jun, 2022

NIL comes to NILA: Local law firm partners with hometown UL Lafayette athletes in historic deal – The Daily Iberian – May, 2022

UL, Russo Partner for NIL Program – 99.9 KTDY – Apr 2022

The Great SCOTT Show Featuring Jaci Russo – Apr 2022

ULtra: Louisiana Athletics Launches New NIL Education and Brand Management Program for Student-Athletes – Apr 2022

Louisiana Athletics Initiates New NIL Program, ULtra – 103.7 Lafayette: The Game – Apr 2022

“Are We Good?” Ragin’ Review Podcast Featuring Jaci Russo – Apr 2022

Louisiana Economic Development – Apr 2022 – Accelerating Business Growth

SBED Apr 2022 – Advanced Marketing for Entrepreneurs (4 wk series)

SBDC Mar 2022 – Small Business Accelerator (3 wk series)

Keller Williams – Mar 2022 – Modern Branding: Essential Survival Skills

iDSU – Mar 2022 – Sharing is Caring: Use your Influence

Keller Williams – Feb 2022 – Brand Bullseye: See yourself through your target audience’s eye

Goldman Sachs 10k Small Business – Feb 2022 – Build a Better Brand