SPEAKING

Jaci Russo is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana, as well as Founder of Brand State U and the University of Louisiana at Lafayette’s ULTRA program. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.

WHAT I KNOW:

Building your brand
Startup strategy
Consumer insights
Identifying target audiences
Return on investment
Creating a thriving work environment
Balancing entrepreneurship and motherhood
Operating a business with your spouse

HOW I SHARE:

Speaking at private events
Brand Consultation
Hosts Brand Builder Workshops
Razor Branding™ blog & podcast
Co-Author of “He Said She Said Branding”
Teaching at Small Business Development Center, Opportunity Machine, and Keller Williams

Interested in hiring Jaci to speak at your event?

LET'S TALK

KPEL Brand Buzz: Jaci hosts a segment on Lafayette Louisiana’s local radio station, KPEL 96.5

As a brand strategist, Jaci knows best practices for business, advertising, social media marketing, local partnerships, and so much more.

Past Engagements

Media Coverage

Guest Appearances

ongoing community speaking opportunities

District South Realtors
Keller Williams
Beavers Club
Knight of Columbus
Kiwanis Club of Lafayette
Opportunity Machine
Ragin’ Cajun Athletic Foundation
One Acadiana

Speaking Engagements

Ragan Communication’s Social Media Conference – Disneyworld – September 2022

Southern Public Relations Federation Conference – Baton Rouge, LA – September 2022

How UL players, coaches, boosters navigated their 1st year of NIL endorsement deals — The Acadiana Advocate – Jun, 2022

Cajuns’ NIL Program Providing Model For Sun Belt – Jun, 2022

ULtra talk, baseball recap, and Athlon pre season football discussion — FunBelt Podcast | Season 2 – Episode 20 – Jun, 2022

NIL comes to NILA: Local law firm partners with hometown UL Lafayette athletes in historic deal – The Daily Iberian – May, 2022

UL, Russo Partner for NIL Program – 99.9 KTDY – Apr 2022

The Great SCOTT Show Featuring Jaci Russo – Apr 2022

ULtra: Louisiana Athletics Launches New NIL Education and Brand Management Program for Student-Athletes – Apr 2022

Louisiana Athletics Initiates New NIL Program, ULtra – 103.7 Lafayette: The Game – Apr 2022

“Are We Good?” Ragin’ Review Podcast Featuring Jaci Russo – Apr 2022

Louisiana Economic Development – Apr 2022 – Accelerating Business Growth

SBED Apr 2022 – Advanced Marketing for Entrepreneurs (4 wk series)

SBDC Mar 2022 – Small Business Accelerator (3 wk series)

Keller Williams – Mar 2022 – Modern Branding: Essential Survival Skills

iDSU – Mar 2022 – Sharing is Caring: Use your Influence

Keller Williams – Feb 2022 – Brand Bullseye: See yourself through your target audience’s eye

Goldman Sachs 10k Small Business – Feb 2022 – Build a Better Brand

View Past Speaking Events
SBED Jan 2022 – Advanced Marketing for Entrepreneurs (4 wk series)
SBDC Jan 2022 – Small Business Accelerator (3 wk series)
Opportunity Machine – Nov 2021 – Click to Start
SBED Nov 2021 – Advanced Marketing for Entrepreneurs (4 wk series)
SBDC Nov 2021 – Small Business Accelerator (3 wk series)
University of Louisiana – Oct 2021 – Ethics of Branding
Goldman Sachs – Sept 2021 – Pandemic Pivot
Opportunity Machine – Mar 2021 – Build Your Brand From the Ground Up
University of Louisiana – Mar 2021 – Future of Brands is Female
SBED – Feb 2021 – Advanced Marketing for Entrepreneurs (4 wk series)
iDSU – Jan 2021 – Living Your Brand
SBDC – Jan 2021 – Small Business Accelerator (3 wk series)
SEBD Roundtable – Dec 2020 – Branding: Not Just for Companies
iDSU – Dec 2020 – Branding: Not Just for Companies
LCPA – Nov 2020 – Branding: Not Just for Companies
Opportunity Machine – Oct 2020 – Big Bold Brands
Brand Builders Workshop – Sep 2020 – Plan 2 Brand
Goldman Sachs – July 2020 – Pandemic Pivot
Opportunity Machine – July 2020 – Big Bold Brands
University of Louisiana – Mar 2020 – Ethics of Branding
Brand Builders – Feb 2020 – Non Profit Workshop
Brand Builders – Feb 2020 – Startup & Small Business
Brand Builders Workshop – Jan 2020 – Social Media & Branding
SBDC – Jan 2020 – Small Business Branding (3 wk series)
CEO Roundtable – Jan 2020 – Brand Strategies
Brand Builders Workshop – Jan 2020 – Content Creation
Brand Builders Workshop – December 2019 – 2020 Brand Plan
Brand Builders Workshop – November 2019 – Retail Branding
Brand Builders Workshop – November 2019 – Nonprofit Branding
Innovate South – November 2019 – Big Bold Brand: Build it Don’t Blow it
Brand Builders Workshop – October 2019 – Financial Institution Branding
Brand Builders Workshop – October 2019 – Business to Business Branding
Brand Builders Workshop – October 2019 – Small Business Branding
Brand Builders Workshop – October 2019 – Realtor Branding
SLCC – October 2019 – Building an Entrepreneurial Brand
Opportunity Machine – October 2019 – Build Your Brand & Rule the World
SBDC – September 2019 – Building a Brand for Your Startup Business
Van Eaton & Romero – August 2019 – Building a Real Estate Brand
SLCC – April 2019 – Building an Entrepreneurial Brand
SBDC – March 2019 – Building a Brand for Your Startup Business
Opportunity Machine – March 2019 – Build Your Brand & Rule the World
SBDC – September 2018 – Building a Brand for Your Startup Business
SLCC – September 2018 – Branding and Entrepreneurship
Opportunity Machine – Sept 2018 – Build Your Brand & Rule the World
Women’s Leadership Conference – March 2018 – Build Your Personal Brand
SBDC – March 2018 – Building a Brand for Your Startup Business
SLCC – March 2018 – Branding and Entrepreneurship
Opportunity Machine – February 2018 – Build Your Brand and Rule the World
Southern Telemessaging Association Conference – November 2017 – 5 R’s of Branding
LACCE Conference – September 2017 – Build Your Brand with Emotional Connections
ASHRM Regional Conference – September 2017 – Branding Recruitment Strategies
NCSB National Conference – September 2017 – Build Your Brand with Social Media
LBESPA – June 2017 – Social Media and Your Brand
Urgent Care Association of America – April 2017 – Generational Branding
Health IT Marketing PR Conference – April 2017 – 5 R’s of Branding
Women’s Leadership Conference – March 2017 – Building Your Brand
South Louisiana Community College – February 2017 – Being an Entrepreneur
Episcopal School of Acadiana – November 2016 – Developing Digital Citizens (students)
Sts Peter and Paul School – October 2016 – Developing Digital Citizens (parents)
Episcopal School of Acadiana – September 2016 – Developing Digital Citizens (parents)
Urgent Care Association of America – September 2016 – 5 R’s of Branding
Gulf Coast Young Professional Summit – Aug 2016 – If At First You Don’t Succeed: Fail Up Panel
Social Media Day – June 2016 – Using Social Media to Build Your Brand
Fuel Lines Conference – October 2015 – Become a Thought Leader
Gulf Coast Young Professional Summit – Sept 2015 – How to Brand Yourself
Holy Family School – August 2015 – Developing Digital Citizens (parents)
South Louisiana Community College – March 2015 – Build Your Brand for Business
Diocese of Lafayette – September 2014 – Brand Your School
Holy Family School – August 2014 – Developing Digital Citizens (parents)
Junior League – March 2014 – Build Your Personal Brand
Telecom Conference – February 2014 – Build Your Brand with Social Media
Ascension Episcopal School – October 2013 – Developing Digital Citizens (parents & students)
Holy Family School – August 2013 – Developing Digital Citizens (parents)
Carencro Catholic School – April 2013 – Developing Digital Citizens (students)
LJ Alleman School – Feb 2013 – Developing Digital Citizens (parents)
Saint John the Baptist – October 2012 – Developing Digital Citizens (parents & students)
Cosgriff Memorial Catholic School – October 2012 – Developing Digital Citizens (parents & students)
St. Joseph Catholic School – October 2012 – Developing Digital Citizens (parents & students)
Society of the Sacred Heart – September 2012 – Rebranding an Institution
Holy Family School – August 2012 – Developing Digital Citizens (parents)
St. Genevieve School – August 2012 – Developing Digital Citizens (students)
LITE – July 2012 – Developing Digital Citizens (4 part workshop series for students)
Diocese of Salt Lake City – March 2012 – Brand Your School
OnviSource – Feb 2012 – Social Media Marketing for the Masses
Our Lady of Fatima – September 2011 – Developing Digital Citizens (parents)
Louisiana State University – May 2011 – Build Your Brand With Social Media
Society of American Travel Writers – May 2011 – Branding v Pigeonholing
Our Lady of Fatima – April 2011 – Developing Digital Citizens (parents)
Board of Examiners Speech Language Pathology & Audiology – April 2011 – Building Your Healthcare Brand
Women’s Conference – March 2011 – Building Our Strength w/ Personal Branding & Building Connections
University of Louisiana Moody College of Business – March 2011 – Business Branding Through Social Media
Natchez Convention & Visitors Bureau – September 2010 – Social Media Makes Small Business Big
St. Francisville Convention & Visitors Bureau – August 2010 – Harness the Power of Social Media for Tourism
LMGMA – July 2010 – Brand Aid for Business Health
Coastal Social – April 2010 – Social Media Branding
Stuller Foundation – Fall 2009 – Social Media for NonProfit Orgs (7 wk Workshop)
East Baton Rouge Parish School Board – May 2008 – Crisis Message Training