Brand strategist and speaker for community banks
Jaci Russo, PCM, has spent more than 25 years building brands, including bank brands built with her RazorBranding framework. She leads brandRUSSO Bank, hosts the podcast He Said, She Said: Branding, and co-wrote Compound Interest with Michael Russo, a book of the small, steady marketing moves that grow community banks, in the words of the bank marketers who made them.
SPEAKING
Small Moves That Compound: the marketing plan community banks can actually finish. A keynote or breakout for bankers associations and banking conferences.
The Book
Compound Interest collects the marketing moves community bank marketers used to grow their banks, in their own words.
Coming February 2027.
The Podcast
He Said, She Said: Branding has more than 280 episodes and 26,000 downloads.
Bank marketers share what’s working at their banks.
