Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.
Branding is all about developing brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.
For many, B2B marketing tends to be more informational and straightforward when compared to B2C. Some may even call it boring. But with over 20 years spent helping businesses build better brands, Jaci has discovered that B2B and B2C have more similarities than one might think. In the end, both seek awareness, loyalty, and advocacy, and both benefit by forming strong emotional connections.
In today’s world, it’s important to be in tune with the way people get information. For many, that’s online. Which is why it’s so important to understand the power Social Media holds and how to effectively navigate those waters to improve your business’ online presence.
Jaci is an insightful, thought provoking, and engaging speaker who can connect with any audience. She shares her vast marketing experience in an impactful and practical way. I always walk away with key insights to apply in my day-to-day and information to share with others in my organization.
Jaci’s passion and enthusiasm for helping her clients are captivating! As a client of brandRUSSO, her ability to explain the nuances of branding, marketing, and public relations is so informative and helpful to me. She is a highly skilled and knowledgeable leader who enables and empowers her clients to create the business and lives they want. Jaci has been and is a gift to me and my business.
Working with brandRUSSO over the past six years has been a valuable investment for our firm. The company is always brainstorming new ideas to strengthen our brand and public presence.
Jaci Russo…love her. She is able to connect with anyone, any audience. She is an engaging speaker, very passionate, confident, honest, and authentic. Has the ability to tell a story. She is also a great empathic listener. I feel blessed to have her as part of our marketing team.