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Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.

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BRANDING

Branding is all about developing brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

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B2B

For many, B2B marketing tends to be more informational and straightforward when compared to B2C. Some may even call it boring. But with over 20 years spent helping businesses build better brands, Jaci has discovered that B2B and B2C have more similarities than one might think. In the end, both seek awareness, loyalty, and advocacy, and both benefit by forming strong emotional connections.

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SOCIAL MEDIA

In today’s world, it’s important to be in tune with the way people get information. For many, that’s online. Which is why it’s so important to understand the power Social Media holds and how to effectively navigate those waters to improve your business’ online presence.

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