Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.

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Branding is all about developing brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

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Branding for healthcare organizations is different than branding any other business. It’s important to build strong connections between healthcare providers and their patients- and building a stronger brands at the same time. That’s why there’s Pinpoint for Health, a resources tool that contains blogs, webinars and eBooks focusing on increasing brand awareness, loyalty, and action in the community you serve.

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In today’s world, it’s important to be in tune with the way people get information. For many, that’s online. Which is why it’s so important to understand the power Social Media holds and how to effectively navigate those waters to improve your business’ online presence.